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Jennifer E. Burke

President, IntelliCraft Research LLC

As president of IntelliCraft Research LLC, a strategic marketing consultancy for libraries, Jennifer E. Burke helps libraries become more strategic storytellers and avoid marketing headaches. As a former advertising/marketing executive she’s capable of speaking, and translating both “marketing-ese” and “library lingo”.

Jennifer holds a B.S. in Communications with a TV/Film minor from Northwestern University, and an M.S.L.I.S. from Drexel University. Additionally, she spent five years as an IMLS Fellow in Drexel’s Information Studies Ph.D. program working on digital libraries and education.

A member of several professional library associations, Jennifer is a frequent presenter at major conferences and a member of the Library Marketing Conference Group, the organization responsible for the Library Marketing and Communications Conference.