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Event Detail

Innovate, Create, and Succeed: Thinking Big, Thinking Forward

Friday, November 6, 2009 (8:30 AM - 3:30 PM) Export to vCalendar
Where:   MLS Meeting Room (Burr Ridge) (In Person, Max: 54)
Cost:   $75.00
Presenter:   Liz Aviles, Anne Caputo, Beth Horner, Karen Huffman and Laurel Ofstein

  • The registration deadline for this event has passed.

lunch included

Registrations received by end of business day on October 1, 2009 will be entered into a raffle to win an Amazon Kindle, furnished by Prenax Basch

Join us for a day of broad stroke ideas to help you prepare your long-term thinking, so that your library can prosper and remain sustainable. A full day conference for Special Librarians, hosted by the SLA IL Chapter, MLS, NSLS, and DLS.

In addition to break out sessions, a Lunch-hour Expo with vendors & our Creativity Playground to include Second Life demos, the SLA Innovation Lab, and time to network.

Speaker Presentation Topics

Anne Caputo, Dow Jones, President Elect SLA will give the keynote presentation.

Laurel Ofstein, DePaul’s Center for Creativity & Innovation, Sustaining and Growing through Innovation: Creative and Practical Solutions for Special Libraries

Sustaining and growing an organization in today’s economic environment requires a strong commitment to creativity and to turning new ideas into successful innovations. Even small changes can have a big impact on the culture of an organization, customer relationships, and on the financial bottom line. This session will introduce creative and practical approaches for enhancing communication and collaboration within your library, and within your organization.

Learn idea generation tools that you can use to identify new service opportunities and to solve problems more effectively. Avoid creativity mistakes that often prevent people from reaching truly innovative ideas and solutions. By gaining awareness of the obstacles that prevent many individuals and groups from reaching their full creative potential, you will be poised for breakthrough thinking!

Liz Aviles, Upshot, From a Collection to a Brand – Developing a Library Brand in a Marketing Agency

will highlight:
• The why and how of creating a cohesive, smart, and flexible brand for your library
• The importance of both the tangible and intangible elements of your brand
• How a librarian’s innate sense of paranoia will continue to shape this particular library’s brand

Beth Horner, Storyteller & Dominican GSLIS Adjunct Faculty

This break out session will focus on how “Story is the way in which we make sense of our world and express our vision of that world to others. A well-structured story is the very essence of successful communication. Storyteller Beth Horner will share essential techniques for effectively and dynamically conveying the key story of your library.”

Karen Huffman, National Geographic Society will explore the models, understanding best practices, and envisioning the possibilities for using Web 2.0 social media/networking applications as well as 3-D tools. Social media/networking tools may include: Wikis, Twitter,, LinkedIn, Ning, YouTube,, Facebook 3-D Tools to include Second Life.

Threshold Information, Inc. (
Walnut Avenue Research, (
Softlink America, INC (
Library Associates Companies(
Information Management Services, INC.

Knovel (

Type:   Conference
CPDU Credits:   7

Register by: 10/30/2009

A minimum of 30 registrations must be received by 30 days prior to the program to avoid cancelation.

Categories: Diversity, Management Skills/Administration, Marketing, Technology, Consulting & CE

This event is sponsored by Metropolitan Library System.

Event listed by: DuPage Library System, North Suburban Library System and Prairie Area Library System

Last day to cancel registrations is: 1/23/2009

Questions? Please contact Christina Stoll.

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