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Marketing is more than press releases, social media, and posters. It's about the ongoing conversations you have with your current and potential library users. A marketing plan, which ideally parallels your strategic plan, provides a systematic guide to gathering information, engaging your target audiences, establishing and prioritizing goals and budgets, coordinating themes, creating a timeline, and allowing for feedback and course correction. A written plan can save time and money and significantly increase user participation and support.Topics include:-What marketing is and why it is everyone’s job at your library-Using good project management principles to create and prioritize goals and timelines-Partnering with library customers-Using the plan to synchronize the use of staff time and library resources, including money, tools, and meeting rooms
Categories: Marketing, My Library Is, Burr Ridge Area, Joliet Area, Chicago Area
This event is sponsored by Reaching Across Illinois Library System.
Last day to cancel registrations is: 9/25/2019
Questions? Please contact Margae Schmidt.
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