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About two-thirds of American adults are getting “at least some of their news on social media.” Winning over followers and fans, and getting “likes,” “shares” and “comments” can be challenging. We want our library events to be seen and attended. We want them to invite their friends. We want the library relevance, value and fun messages to permeate virtual channels. Discover how two libraries are using effective strategies that have dramatically increased their social media engagement with target audiences. Natalie Kiburg of Gail Borden Public Library and Evelyn Shapiro of Champaign Public Library will share how their teams meet to brainstorm content, the use of effective local social influencers, new Facebook LIVE strategies, utilizing Facebook’s Events, and continued training and increasing ROI for paid advertisements. Questions and answers to follow.
Thank you to the presenters for giving RAILS permission to record this event. Please allow time for processing before it appears on the RAILS CE Archives page. If you cannot attend the live session, please feel free to register for the RAILS Live option in order to receive an email alert when the recording is available to view.
Categories: Law and Legal Issues, Marketing, Public Libraries, Trustee Development, Burr Ridge Area, Freeport Area, Galena Area, Galesburg Area, Joliet Area, Kankakee Area, LaSalle Area, Macomb Area, Moline Area, Northbrook Area, Peoria Area, Quincy Area, Rockford Area, Sterling Area, Sycamore Area, Aurora Area, Chicago Area, Bloomington/Normal Area
This event is sponsored by Reaching Across Illinois Library System.Event listed by: Illinois Heartland Library System
Last day to cancel registrations is: 10/25/2018
Questions? Please contact Joe Filapek.
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