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Event Detail

Word of Mouth Marketing: The Most Powerful Marketing Strategy and You Can Afford It!

Thursday, May 22, 2014 (1:30 PM - 3:00 PM) Export to vCalendar
Where:   X (Do not use) RAILS East Peoria Sherwood Kirk (Web Conference/Webinar, Max: 18)
New Lenox Public Library District (Web Conference/Webinar, Max: 20)
Polo Public Library District (Web Conference/Webinar, Max: 20)
Peru Public Library (Web Conference/Webinar, Max: 15)
Western Illinois University (Web Conference/Webinar, Max: 30)
Fremont Public Library (Web Conference/Webinar, Max: 40)
Skokie Public Library (Web Conference/Webinar, Max: 20)
Cost:   Free

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Not only can your library afford Word-of-Mouth marketing, you can also deliver a more compelling message than commercial brands with this proven system in place. Often, you solve a problem for your patrons; on some days, you change a life. Learn how to package your library’s successes so people absolutely must tell their friends and neighbors. Next time somebody new asks, “What do you do?” or the tiresome, “Do we still need libraries?” you will be on point.

In this workshop, you will learn:

6 principles for making your message contagious, based on Wharton’s School of Business Research
A template for creating your Word-of-Mouth Marketing Plan
How to start a conversation with your community by listening before telling and selling
Word-of-Mouth marketing is a team sport. Bring your staff together and start planning your message.

Type:   Program

About the Instructor

Peggy Barber launched Library Communication Strategies, Inc. in 2000 and has worked for libraries in 31 states and in six countries. Previously, she was Associate Executive Director for Communication for the American Library Association (ALA). Creator of the “Celebrity READ” poster series, Barber has gotten people talking about libraries on behalf of dozens of ALA initiatives. She co-authored Building a Buzz: Libraries & Word-of-Mouth Marketing and Getting Your Grant: A How-to-Do-It Manual for Librarians. Before joining ALA, she served as coordinator for the Orange County (CA) Cooperative Library System and as a reference librarian for the Bay Area Reference Center, San Francisco Public Library.

This is a group viewing of a workshop hosted through Webex. This webinar may only be viewed from one of the viewing locations listed above.

Categories: Management Skills/Administration, Marketing

This event is sponsored by Reaching Across Illinois Library System.

Last day to cancel registrations is: 5/22/2014

Questions? Please contact Joe Filapek.

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