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Event Detail

WJ: Best Kept Secret: Marketing the Small & Rural Library

When:  
Thursday, June 7, 2012 (1:00 PM - 2:00 PM) Export to vCalendar
Where:   WJ Webex Room (Web Conference/Webinar)

NOTE: This event is managed by WebJunction. Please check their calendar (registration link above) for any changes to this event.

Is your small or rural library the community's best kept secret? Libraries are not known for "tooting their own horns" so valuable services and resources go unnoticed.

Join us for a webinar, hosted by WebJunction in collaboration with the Association for Rural and Small Libraries, to learn about marketing and branding and what it means to the 21st century small and rural library. Michelle and Melinda will talk about ways to build mutually beneficial business partnerships that result in free media advertising as well as sponsorship for events and services. These marketing techniques are guaranteed to lead to long term development opportunities as well as sustainability.

Presented by: Michelle A. McIntyre, director, Roaring Spring Community Library (PA); and Melinda Tanner, district consultant librarian, Washington, Greene & Fayette Counties (PA)

Type:   Program

Categories: Customer Service, Management Skills/Administration, Marketing, Public Relations, Services to Special Populations

Tags: Marketing, 21st century, sustainability, branding, Association for Rural and Small Libraries


This event is sponsored by Illinois State Library.

Event listed by: Chicago Public Library System, Dominican University, GSLIS, Continuing Prof Dev, Illinois Heartland Library System and Reaching Across Illinois Library System


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