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Content strategy is both an art and a science. Simultaneously an editor, a curator, marketer, and project manager, a good content strategist not only helps create interesting content, but they ensure that’s it’s easily findable and attractive to read.In this presentation, we examine strategies for providing compelling and useful content for your library website.Hilary Marsh from Content Company will help you identify your customer, describe your product, develop effective web language, and create procedures for reviewing your website.
Seating is limited to 60 attendees. Cost: $15/25
This event is sponsored by Reaching Across Illinois Library System.
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