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Event Detail

WJ: Marketing Libraries: What the Not-for-Profits can Learn from the Lots-of-Profits

When:  
Thursday, August 29, 2013 (12:00 PM - 1:00 PM) Export to vCalendar
Where:   WJ Webex Room (Web conference)

NOTE: This event is managed by WebJunction. Please check their calendar (registration link above) for any changes to this event.

You built it and promoted it, but they didn’t come? Libraries can learn from marketing strategies that for-profit organizations use. Get beyond the one-off approach to promotion. Explore how to build "ambient awareness," establishing your library as an authoritative source and a definitive provider of services for the community. Learn how to use social media not only for communication, but as a tool to monitor and document the impact of the library. Get your whole team on board to tell the library’s convincing story of its impact on your community.

Presented by: Ned Potter, author of the Library Marketing Toolkit, speaker, and academic librarian at the University of York, UK

Type:   Program

Categories: Customer Service, Marketing

Tags: webinar


This event is sponsored by Illinois State Library.

Event listed by: Chicago Public Library System, Dominican University, GSLIS, Continuing Prof Dev, Illinois Heartland Library System, Reaching Across Illinois Library System and SWAN


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